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Posts by Peter Sylvester

In his 10 years as a Senior Vice-President of Harley-Davidson internationally, Peter established 17 joint venture arrangements in the UK, Europe and Australia, and worked with 700 businesses to establish their successful Business Plans. He has now used that expertise to combine the power of emotion branding (Harley-style) with robust, proven business planning processes to create the 12 Integrus Keys to Success™, which can be applied to businesses large or small, on a worldwide basis.

The Power of a Deadline in Sales

I often talk about the power of a deadline. While it's not a silver bullet, it's one of those rare things which, when implemented correctly, can have a remarkable and immediate effect on sales. Makes sense though, right? If I told you you could buy something for £10 today, or…

How to stop “ZoomBombing”

As the coronavirus pandemic has led to more people spending time at home and conducting school and business online, an increasing focus has been placed on certain technologies and their ability to facilitate hate and harassment. Reports of “ZoomBombing,” a reference to the popular video conferencing platform Zoom in which…