I am a great believer in the work of Simon Sinek. His book "Start with WHY" sets out a compelling case about how high value brands like Apple and Harley-Davidson manage to make their customers feel happy about the prices they are paying for their products - even though the…
Month: September 2017
Is your Business Gold Standard..? Actually, delete that... Are your People Gold Standard..? Actually, delete that too. How about your Customers then - are they Gold Standard...? Hmmm... Let's get to the heart of the matter - Are YOU Gold Standard..? The "GOLD STANDARD" for your business, your…
Donald Trump swept to power on the back of a claim that he is “the worlds greatest deal-maker” – but do his latest actions make him the “Worlds Greatest Influencer” or does it make him, as many people believe, the “Worlds Greatest Manipulator”. INFLUENCE is Everywhere The word “INFLUENCE” is…